And only with experience does it become clear what a user wants and how to attract his attention. The design of creatives for an app might be challenging, especially if there are gameplay restrictions.
It was possible to reach more users and generate emotional engagement with creatives. And running ads on Facebook geo-worldwide.
As for the differentiation of the ads, marketing gameplay alone was not enough. It included the KPI of ROI of more than 100% and a set of creative design standards, such as a catchy visual and clear message. ProcessĪs part of Adsbalance mobile performance efforts, the team created an advert strategy to attract new users to Rush Royale and maximise the conversion rate. Available for Android and iOS, the app has reached a remarkable 24 million downloads worldwide. So, if you are a fan of TD and dreamed about becoming a mighty warrior or a wizard, then this game is for you. The Rush Royale is a mobile Tower Defence application that enables the user to try a new role of an RPG hero instead of a traditional tower. Stay tuned to learn more on how to increase the number of downloads by 15 times with the help of our 5EC (the 5 points of Effective Creative) guide. In this article, we will take a closer look at how creatives can influence the end result of an ad and highlight the lessons we should take away from each example. Games, an international mobile app publisher, came to Adsbalance to convert more leads worldwide and boost conversions of the app Rush Royale with the help of performance marketing.
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